Humane Choice producers are struggling to meet the burgeoning demand for certified free range pastured pork, eggs and chicken.
The Australian Competition and Consumer Commission recently announced that new to their priorities in 2013 is an interest in credence claims, particularly those in the food industry. This means that anyone making claims about the free range status of their pork or poultry will be put under close scrutiny.
Accreditation has now become far more important to buyers who want to guarantee their customers that they are providing an authentic product. Certification not only means consumer confidence, but its a cost effective way to market your product.
Anthony Skara from Skara Smallgoods in South Australia is processing as many free range pigs as he can source. “For the last two years I’ve been working with farmers to reach Humane Choice standards. They say its the best thing they’ve done.”
Matt Simmons, owner of Melanda Park Free Range, recognises the value of certification too. “Our customers are all looking for the same thing; a high welfare, environmentally sustainable, pasture raised free range product that differentiates its self from other pork in the market place. Humane Choice free range certification gives our customers the confidence that they are getting what they paying for.”
Humane Choice farmers have realized that their accreditation is simply good for business.