Latest News

  • 15 Apr 2016 11:45 PM | Anonymous member (Administrator)

    Egg producers Derodi Pty Ltd and Holland Farms Pty Ltd have today been fined $300,000 for making false or misleading representations in their labelling and promotion of eggs as "free range".  The ACCC took legal action against the Free Range Egg Farms, which are now among other producers, Pirovic Enterprises and Snowdale Holdings, two of Australia's biggest egg producers, who have been brought to court for misleading consumers.

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  • 15 Apr 2016 11:40 PM | Anonymous member (Administrator)

    Free Range Egg Farms who supplied eggs labelled as "free range" under the brands Ecoeggs, Port Stephens and Field Fresh free-range eggs been accused of making false or misleading representations in their labelling and promotion of eggs as "free range". HSI Director Verna Simpson said the outcome of the cases were a "huge step for truth in labelling".

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  • 12 Apr 2016 11:54 PM | Anonymous member (Administrator)

    Verna Simpson, Director with the Humane Society International (HSI) explains how it's back to square one when it comes to the standard for free range eggs.  Verna hopes that free range standards and stocking densities become an election issue.

  • 31 Mar 2016 11:56 PM | Anonymous member (Administrator)

    The decision by state and federal ministers on Thursday to define 'free-range' as up to 10,000 birds per hectare is a win for intensive egg producers and the National Party over consumer rights and animal welfare, according to the Greens.

  • 19 Mar 2016 11:59 PM | Anonymous member (Administrator)

    Paying homage to its German heritage, the Heinrich family from Black Springs near Saddleworth in the Mid North is producing a new brand of specialty lamb branded Wunderbar.  They have become Australia's first Humane Choice Accredited lamb producer, providing an assurance that they are free range and have enjoyed the highest quality of life.

  • 03 Sep 2015 12:01 AM | Anonymous member (Administrator)

    Today ACCC announced it had concluded the investigation into alleged misleading conduct in the pork industry arising from credence claims presented on packaged pork. Verna Simpson, HSI Australia Director said today, “Since 2008 Humane Society International has been working to ensure that claims on produce such as free range are honest.  The interest in higher welfare food has grown dramatically over the last decade and there were several players in the market place that we believe were seeking to take advantage of the premium prices you could charge for branded product, without actually producing to those standards.”


  • 26 Aug 2015 10:57 PM | Anonymous member (Administrator)

    Drive past one of Wunderbar Lamb's paddocks in the rolling hills of Black Springs and you will probably do a double take.  As Humane Choice-accredited lambs (in Australia and New Zealand), Wunderbar sheep retain their tails - a sight that owner Ben Heinrich is still getting used to.

  • 22 Aug 2015 12:15 AM | Anonymous member (Administrator)

    The latest international approach to free range farming and building consumer trust is "opening the barn door". It has been effective in the US with research showing ag-gag laws hinder transparency and do not build the public's trust.

    Opening agriculture practices up to the public audience to show that people are caring for the welfare of animals and practicing ethical farming is empowering and promotes an informed conversation. 

    Read more -

  • 20 Aug 2015 12:21 AM | Anonymous member (Administrator)

    Interesting article on the are eggs meat debate, showing that for most people it comes down to the welfare of the animals. Nice mention of Humane Choice as the gold standard for free range!

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  • 28 Jul 2015 12:36 AM | Anonymous member (Administrator)

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