Setting your business apart from the competition can be difficult, especially when there is so much confusion over the term ‘Free Range’.

Consumer demand and animal welfare concerns have all driven the present scramble by meat and egg industries to claim the right to use the descriptor.  Without a legal definition for free range, it has been difficult to dispute some of the claims being made.

The label ‘free range’ is now highly coveted.  Industry is demanding a commercially acceptable standard for free range meat and eggs that will allow huge volumes of product labelled as such to be available in the supermarket aisles.  What will this mean for the small farmer?

There is one thing that can never be taken away from the small producer and that is the story that goes with the product that they sell.  A story that engages the consumer and reassures them that the product they are buying was genuinely pasture raised, healthier for them and the environment, and is labelled with integrity.

Humane Choice True Free Range accreditation enables you to verify your farming practices and perpetuate that story with a simple label.  A label that says your farm is certified to be true free range and pasture raised, animal welfare friendly and environmentally sustainable.

Humane Choice will also assist with the marketing of your product with an extensive listing of your business on our website making your business highly visible. Include as much or as little information as you like.  We also pass on any customer enquiries to our members, through email notifications, that result from our in house promotions.

Humane Choice will also keep you up to date with what is happening in your relevant industry and acts as an advocate for true free range farming systems.

Certify your whole farm;  free range cattle, sheep, pigs or poultry with one certification.

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