ACCC bring clarity to the murky world of pork labelling

03 Sep 2015 12:01 AM | Anonymous member (Administrator)

Today ACCC announced it had concluded the investigation into alleged misleading conduct in the pork industry arising from credence claims presented on packaged pork. Verna Simpson, HSI Australia Director said today, “Since 2008 Humane Society International has been working to ensure that claims on produce such as free range are honest.  The interest in higher welfare food has grown dramatically over the last decade and there were several players in the market place that we believe were seeking to take advantage of the premium prices you could charge for branded product, without actually producing to those standards.”