Farmed Fined For False Egg Labelling

07 Feb 2011 11:33 PM | Anonymous member (Administrator)

Farm fined for false egg labelling

Tuesday, 08/02/2011

A Western Australia egg farmer has become the first farmer in Australia to be financially penalised for misleading consumers.

It's the first such penalty under the new Australian consumer laws, which allow the ACCC to seek monetary penalties for misconduct.

The Pisano family of WA has been ordered to pay $50,000 by the Federal Court for labelling its eggs as free range, when they were not.

The judge involved said the case warranted a heavy penalty and said it was a 'blatant case of dishonesty'.

Chairman Graham Samuel says the ACCC's new powers make it easier to take action against businesses misleading consumers.

"The ACCC now has the power to obtain financial penalties up wards of well over a million dollars if necessary," he said.

"The Federal Court is showing its determination to penalise this sort of conduct because I think it realises financial penalties are the only way to stamp it out.