As free range becomes a much more familiar word in the consumer's vocabulary it is becoming harder to to work out just what is and isn't genuine free range. With the lack of a legal definition that leads to misleading labelling, we wanted to make sure there was no mistake about products carrying the Humane Choice logo.
Our standards are clear and precise and available to all. Our audits are carried out by an independent, registered audit provider. You can be sure its true free range when you see our logo.